Jay Smith & Associates: Norway: Labels: Advertising and Various Labels

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Norway: Labels: Advertising and Various Labels

Labels are issued for many purposes, including commercial advertising and promotion; fundraising (usually then called "seals"); propaganda, publicity, and education; non-governmental payment receipts (example: union dues); and series issued for label collectors. (Post-office issued labels will be considered separately.) In the early part of the 1900s, collecting labels issued in series was very popular, with a few issuers publishing albums (but not in Norway to my knowledge); usually one had to buy a product or visit a store to obtain a label for the album. The term "poster stamps" is often applied to many labels because they are really miniature posters. Labels often look like stamps, but can range from smaller to much larger; from boring and crude to stunning works of art; and from very inexpensive to quite valuable. Some collectors seek labels either for specific thematic appeal or for design elements of the artwork. Norwegian labels, in both overall variety and quantities printed, seem to be few and far between compared to the masses issued in many European countries during the early 1900s. (In Scandinavia, Danish issuers were by far the most prolific, with Swedish issuers well behind and the other countries with many fewer issues. Approvals are available from all Scandinavian countries.) Even the most "common" of labels is usually extremely scarce compared to the postage stamps of the same time period; there are many $5 labels that would be worth $500 if they were postage stamps. It is important to note that, over the years, labels have not received the same level of care usually afforded to postage stamps and thus labels are much more likely to have condition problems. Lesser condition always affects the value, but do not automatically pass up a label for that reason alone; you may never see another example of it.

Advertising and Various Labels

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Item #

Quality & Description

IMAGES: Hover mouse pointer over image to determine if ACTUAL image of item OR a REPRESENTATIVE sample image of item.
Click for more information

US$

231785

1930 "ST. OLAV / 1030 STIKLESTAD KAPEL 1930" picturing statue by Gustav Lærum (artist name is on label). Black on yellowish-white paper, perforated. An important part of Norwegian history -- and a very scarce label. Mint VF, no gum, small thin spot.

ACTUAL item.

36.00

Reference
For reference only. NOT for sale.

231779

"1938 / OSLO / NORDISK BYGNINGS DAG" (building, construction day). Very unusual modernistic style. Issued in 10 different (but very similar; different parts are black vs not-black, etc.) designs on 5 different colors of paper; total of 50 different labels exist. Black on YELLOW paper: OSLO black, 1938 not-black, front pane of building black, right panels not-black, words not-black. Used VF, 1938 cancel. Very scarce; I have only seen a very few in 35 years. Very nice "graphics" thematic item.

ACTUAL item.

12.00

Reference
For reference only. NOT for sale.

231780

"1938 / OSLO / NORDISK BYGNINGS DAG" (building, construction day). Very unusual modernistic style. Issued in 10 different (but very similar; different parts are black vs not-black, etc.) designs on 5 different colors of paper; total of 50 different labels exist. Black on RED paper: OSLO not-black, 1938 black, front pane of building not-black, right panels black, words black. Mint VF. Very scarce; I have only seen a very few in 35 years. Very nice "graphics" thematic item.

ACTUAL item.

12.00

Reference
For reference only. NOT for sale.

240848

ca.1940s "R/S ROALD AMUNDSENS / BYGGEFOND" (building fund) picturing Amundsen, the polar explorer, and a sailing boat. Dull Blue on yellowish-white paper, perforated 12. I have not been able to determine the purpose of this label/seal, but I believe it to be a fundraising seal, probably for an Amundsen monument, museum, or perhaps the pictured boat. (Information welcome.) I have seen an example with a 1943 postmark, thus it was likely issued in the early 1940s, during WWII, and may even have been political in nature. Other than three 4-blocks from the Norm Gary collection, I have only had a couple singles in 45 years. Scarce. NH F-VF right margin 4-block.

ACTUAL item.

36.00

231778

"TREDAGERSRITTET / 1950" (third ride?) Map of Norway, letter "A", and two bicyclists. Appears to be for a major bicycle race or tour. Blue, with design/text in reverse (white), on white paper; perforated. Mint F-VF. Scarce bicycle thematic item; only example I have seen in 35 years.

ACTUAL item.

14.00

Reference
For reference only. NOT for sale.

231776

1958 "SKIEN / Telemarks / Hovestad / 600 år / 1358-1958". Multicolored on white paper; rouletted. Merkat number 10045, but printer unknown. Mint VF no gum.

ACTUAL item.

8.00

Reference
For reference only. NOT for sale.

231781

1956 "NOREG / NORSK MÅLDYRKINGSLAG" portrait of Aasmund Olavsson Vinje. Red on white paper, perforated. Norsk Måldyrkingslag issued 17 labels from 1950-1993, all but one picturing leaders in their language movement. Mint F-VF, no gum.

ACTUAL item.

10.00

Reference
For reference only. NOT for sale.

231782

1950 "NORSK MÅLDYRKINGSLAG / GODT NORSK MÅL" picture of man tending one of two rosebushes (probably representing the two common Norwegian dialects). Blue and brown on white paper, perforated. Norsk Måldyrkingslag issued 17 labels from 1950-1993, all but one picturing leaders in their language movement. This is the first label issued, and the only non-portrait; though the man is not named by Ljødal, he looks like some pictures of Ivar Aasen. Mint VF; left side DOUBLE PERFORATED (so-called diamond perforation), probably a very rare variety.

ACTUAL item.

25.00

Reference
For reference only. NOT for sale.

231775

"SPÖR OSS ... Saugbrugsforeningen / HALDEN" picturing a house; advertising construction materials. Printer name "REKLAMEHAUK". Despite use of "ö" character, Halden is in Norway. Black, brown, blue on white paper; imperforate. Used VF, blue cross from registered letter.

ACTUAL item.

6.00

Reference
For reference only. NOT for sale.

231777

Merkat #13361 (not listed by Ljødal in 1st edition though the same design with different phone and postboks is listed; see top of page showing #13736). Advertising a business (unknown to me) moving. Mint VF.

ACTUAL item.

6.00

Reference
For reference only. NOT for sale.

Advertising and Various Labels continued ...

Top

Item #

Quality & Description

IMAGES: Hover mouse pointer over image to determine if ACTUAL image of item OR a REPRESENTATIVE sample image of item.
Click for more information

US$

231783

Merkat #12711, Restaurant Wessel Stuen, Bergen. NH VF.

ACTUAL item.

5.00

231784

Merkat #13778, Nebbenes Kafeteria, Eidsvoll Verk. Pictures a variety of cars in parking lot. NH VF.

REPRESENTATIVE image of stamp design.

4.00

231786

German "Dr. Stroscheins Lofotin-Prailines" [unreadable location due to printing registration: ship landing, horses, fjord]. This German maker of a nuts-sugar confection used the "Lofotin" (actually Lofoten) brand name for their product. They produced sophisticated color labels showing NORTHERN NORWEGIAN scenes and with advertising printed on the reverse. The appear to have been issued in the 1920s when collecting series of labels was extremely popular. There are obviously multiple printings, including different perforations. The are normally found without gum and are very often with some defects. Perf 11.5. Mint F-VF, no gum, no defects!

ACTUAL item.

12.00

Reference
For reference only. NOT for sale.

231790

German "Dr. Stroscheins Lofotin-Prailines" VIK IN EIDFJORD scene. This German maker of a nuts-sugar confection used the "Lofotin" (actually Lofoten) brand name for their product. They produced sophisticated color labels showing NORTHERN NORWEGIAN scenes and with advertising printed on the reverse. The appear to have been issued in the 1920s when collecting series of labels was extremely popular. There are obviously multiple printings, including different perforations. The are normally found without gum and are very often with some defects. Perf 11.25. Mint VF, no gum, no defects!

ACTUAL item.

14.00

231791

German "Dr. Stroscheins Lofotin-Prailines" STALHEIMSKLEVEN bridge scene. This German maker of a nuts-sugar confection used the "Lofotin" (actually Lofoten) brand name for their product. They produced sophisticated color labels showing NORTHERN NORWEGIAN scenes and with advertising printed on the reverse. The appear to have been issued in the 1920s when collecting series of labels was extremely popular. There are obviously multiple printings, including different perforations. The are normally found without gum and are very often with some defects. Perf 11.5 x 10. Mint VF centered, no gum, crease.

ACTUAL item.

8.00

231792

ACTUAL item.

10.00

231793

ACTUAL item.

6.00

231794

German "Dr. Stroscheins Lofotin-Prailines" BONDHUS GLACIER AND BONDHUS LAKE scene. This German maker of a nuts-sugar confection used the "Lofotin" (actually Lofoten) brand name for their product. They produced sophisticated color labels showing NORTHERN NORWEGIAN scenes and with advertising printed on the reverse. The appear to have been issued in the 1920s when collecting series of labels was extremely popular. There are obviously multiple printings, including different perforations. The are normally found without gum and are very often with some defects. Perf 11.5. Mint VF centered, no gum, thinned.

ACTUAL item.

10.00

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