Jay Smith & Associates: Sweden: Proofs: Publicity Proofs

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Sweden: Proofs: Publicity Proofs

Publicity proofs have been, at varying times since WWII and to varying degrees, produced by the post offices of many countries for the purpose of informing the media and thus the public about upcoming stamp issues. Sometimes they are the actual stamp issue overprinted to remove their franking value (Germany has "Muster", Japan has "Mihon", Finland and Åland had lines or postmark-like overprints). In the case of Sweden, starting at least by 1955, black and white enlarged reproductions (normally just one stamp design for each set of stamps) of stamp issues were distributed to newspapers and magazines. By the 1970s, black and white, and then later color, photographs were distributed. I have never seen any indication of how many of each were produced, nor any listing of what is known to exist. However, based on my experience of seeing less than five examples of any given item in the last 48 years, I have to believe that only a few hundred of each were produced. These are avidly sought after by collectors of Sweden, collectors of the different stamp engravers, and thematic collectors. All of them are scarce. All items are available for viewing on approval.

Publicity Proofs

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Item #

Quality & Description

IMAGES: Hover mouse pointer over image to determine if ACTUAL image of item OR a REPRESENTATIVE sample image of item.
Click for more information

US$

244270

484/486 [1956 Per Atterbom, poet; engraved by Ewert] Publicity proof typographed in black. All such Swedish publicity proofs are scarce, but publicity proofs this early are rarely offered. I only started in 1990 recording what I have had of these items, but this is the only example of this item I have recorded having.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.

245726

518/520 and 521/523 [1958 30 öre Helicopter Mail, engraved by Sven Ewert; 15 öre Ship (Transatlantic) Mail, engraved by Arne Wallhorn] Publicity proof typographed (without a lot of detail in the stamps) in black on uncoated yellowish card stock. [The card stock may originally have been whiter, but all examples I have seen are this yellowish color.] 147 x 105 mm. The two stamp issues had the same issue date, 10 February 1958 shown at top. This is the only issue-example of this particular style of publicity proof that I can recall seeing. All such Swedish publicity proofs are scarce, but publicity proofs this early are rarely offered. I only started in 1990 formally recording what I have had of these items, but since 1973 I have seen less four or less examples of this item. Very minor bend at top center, but still may be the best quality example I have had.

ACTUAL item.

Reference
For reference only. NOT for sale.
SOLD 2022-06-02

244271

541/543 [1959 Verner von Heidenstam, poet; engraved by Wallhorn] Publicity proof typographed in black. All such Swedish publicity proofs are scarce, but publicity proofs this early are rarely offered. I only started in 1990 recording what I have had of these items, but this is the only example of this item I have recorded having.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.

244272

550/552 [1960 Anders Zorn, artist; design engraved by Slania] Publicity proof typographed in black. All such Swedish publicity proofs are scarce, but publicity proofs this early are rarely offered. I only started in 1990 recording what I have had of these items, but this is the only example of this item I have recorded having. This design is the first postage stamp that Slania engraved for Sweden.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.

244273

559/561 [1960 Gustaf Fröding, poet; design engraved by Slania] Publicity proof typographed in black. All such Swedish publicity proofs are scarce, but publicity proofs this early are rarely offered. I only started in 1990 recording what I have had of these items, but this is the only example of this item I have recorded having.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.

244274

600/602 [1961 17th Century Printer and Royal Swedish Library; design engraved by Slania] Publicity proof typographed in black. This issue was created at a slightly larger size with much more detail than most others. All such Swedish publicity proofs are scarce, but publicity proofs this early are rarely offered. I only started in 1990 recording what I have had of these items, but this is the only example of this item I have recorded having.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.

244275

610/612 [1962 Municipal Reform, Voting, Laws; engraved by Wallhorn] Publicity proof typographed in black. All such Swedish publicity proofs are scarce, but publicity proofs this early are rarely offered. I only started in 1990 recording what I have had of these items, but this is the only example of this item I have recorded having.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.

233380

621 [1963 Hockey, Slania-engraved] Very scarce.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.
Such items are always wanted.

233381

624 [1963 Freedom from Hunger; UN; Slania-engraved] Very scarce.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.
Such items are always wanted.

245728

629/632 [1963 Medical Board 300th Anniversary, engraved by Arne Wallhorn] Publicity proof offset (?) printed in black on coated white card stock. 75 x 105 mm. All such Swedish publicity proofs are scarce, but publicity proofs this early are rarely offered. I only started in 1990 formally recording what I have had of these items, but this the only the second example I have recorded having -- though I think I may have had a third in the 1980s -- having. An important medical topical item. VF appearance, but under closer examination has some scoring (scratches that just dented).

ACTUAL item.

Reference
For reference only. NOT for sale.
SOLD 2022-06-02

Publicity Proofs continued ...

Top

Item #

Quality & Description

IMAGES: Hover mouse pointer over image to determine if ACTUAL image of item OR a REPRESENTATIVE sample image of item.
Click for more information

US$

233382

631 [1963 Medical] Very scarce.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.
Such items are always wanted.

233383

635 [1963 Carl von Linne home; Slania-engraved] Very scarce.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.
Such items are always wanted.

233384

637/639 [1963; 1903 Nobel Prize winners] Very scarce.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.
Such items are always wanted.

233385

640/642 [1964 Erik Axel Karlfeldt, poet] Scarce.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.
Such items are always wanted.

233386

644/646 [1964 Archbishopric of Uppsala; Slania-engraved] Scarce.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.
Such items are always wanted.

233387

647 [1965 20 öre Stylized Posthorn; Slania-engraved] Scarce.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.
Such items are always wanted.

233388

674/676 [1964; 1904 Nobel Prize winners] Very Scarce.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.
Such items are always wanted.

233389

677/679 [1965 Visby Town Wall; ancient ruins] Scarce.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.
Such items are always wanted.

233390

681 [1965 ITU; telephone; Slania-engraved] Scarce.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.
Such items are always wanted.

233391

684 [1965 Prince Eugen; painter; patron of the arts; Slania-engraved] Scarce. This example with a couple minor marks away from the stamp.

ACTUAL item.

Reference
For reference only. NOT for sale.
Such items are always wanted.

Publicity Proofs continued ...

Top

Item #

Quality & Description

IMAGES: Hover mouse pointer over image to determine if ACTUAL image of item OR a REPRESENTATIVE sample image of item.
Click for more information

US$

245729

701/703, 702 [1966 40 öre and 3 kr Legislative Reform, Louis de Geer, engraved by Arne Wallhorn] Publicity proof offset (?) printed in blue and red on coated bright white card stock. 105 x 74 mm. I believe that 1966 was the first year in which these publicity proofs were printed in color (at least by this method). All such Swedish publicity proofs are scarce. I only started in 1990 formally recording what I have had of these items, but this the only example I have recorded -- or can recall -- having. Perfect quality.

REPRESENTATIVE image of stamp design.

Reference
For reference only. NOT for sale.
SOLD 2022-06-02

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